Tuesday, January 03, 2006

Sun protection umbrellas

"Looking for a slim, homely and fair girl for our son" - that is how many matrimonial ads read. India's obsession with a person's skin colour sometimes leads to discrimination and unsafe skin lightening practices.

Efforts are being made to avoid discrimination based on skin colour and "Fair and Lovely", the leading skin-lightening cream for women in India, was forced to withdraw ads depicting depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.

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